Putting content into silos.
Putting web content into silos can improve organic rankings. This means building a web design wherein the key informational pages are in the same folders as your category pages or main service pages. We are now in 2019, meaning making silos are more effective and user-friendly than ever before.
Reviewing your old strategies and content.
Do you want your website to be successful in the long run? In order to prepare for the future, you need to fully optimize the things you already have. You can do this in a number of ways. Look into your current rankings for promising, quick in opportunities. Another way is to revisit your high-performing commercial pages. Make sure that you are delivering up-to-date information in your website.
Optimizing for mobile.
More and more people are browsing web pages through their smartphones and tablets. This means that if your website is not responsive and mobile friendly, you will have a hard time reaching your target audience. Your pages must be easier to access on mobile and smaller screens.
Considering AMP for content and ads.
This is probably one of the most important points in this list. Several digital marketers have already raised warning flags over accelerated mobile pages before. This encourages other marketers and webmasters to evaluate the value that it can add to their business before implementing it.