To get the most out of them, websites also need to be constantly streamlined and enhanced. And since web design are a critical part of websites, we wanted to look ahead and see what website errors web design agencies should avoid in the year 2020.
Not Compatible Mobile
We need to start by differentiating between mobile-friendly design and mobile-optimized design. Mobile-friendly design works the same way, regardless of the platform, while mobile-optimized design is based on dynamic content that changes depending on the device by correcting image spacing and optimizing.
One of the most important things to keep in mind is that Google now rates mobile sites higher in the SEO ranking than desktop sites. Google already announced in March 2018 that they will start indexing websites based on their mobile version, rather than the desktop version.
Too Long Upload Time
With more than half of all website traffic coming from mobile devices, it is vitally important how long a mobile page takes to upload. Do you know the limit to waiting for the upload of a web page?
It is three seconds or so. Approximately 53 percent of visitors leave a page that takes more than three seconds to load, according to study, so make sure your mobile pages are in order.
Lack of Social Media Links
The two most common mistakes with social media is that companies either forget to completely link to their social media sites, or the links are too high up on the website itself. At the top of your page, the social media icons are a distraction and encourage visitors to leave your site just after they land. Social media icons are extremely important so please add them elsewhere on your website’s top header.
Most blog writers and website content creators tend to forget that the image also needs editing to suit the specific needs until they find the perfect picture for their page or blog. So, here are a few things to remember once an image is downloaded:
- Decrease the size of the file since stock photos tend to be on the larger side, and large files tend to have a negative effect on the loading speed of your page
- Remember SEO and the fact that you need to change the file name and image metadata.
Lack of Attention of Growth-Driven Design (GDD)
One of the most common errors in renewing a website is to see it as a project, rather than a continuous creation. After months of working on the website, and making it go online, businesses tend to stop updating the website until the next website is updated. Throughout growth-driven design, a website ‘ project’ is perceived as a constant process of enhancing the website and improving performance by replication, instead of a one-off project.
There will be no such thing as “a completed website” in 2020. Tools such as Hotjar help you see what aspects of your website layout can be improved while other marketing analytics and tools can help you constantly improve your conversion content.